Jane’s Pick of the Day: 25 August

How Smart Businesses Reorganize For Social – Dion Hinchcliffe

To be clear, there’s little doubt that for now, social media is indeed an additive component to how we engage. Our legacy methods of connecting with each other such as e-mail, mass media, telephone, and other 20th century channels will be around for a while yet and will even remain primary channels for some companies for at least the next five years. But their growing ineffectiveness, lack of cost-effective scale, and limited ability to accumulate and exchange value is ultimately dooming them as relics of the pre-social era.