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READING LIST
Measuring the
Success of Social Media
Reading List
2009
Social media measurement lacks adoption, eMarketer, 22
September 2009
Building a foundation for social media
success,
(Social Media Bible book excerpt) 1to1 media, 6 August 2009
A couple
of really interesting social media, ROI and nonprofit
links worth a click, Beth Kanter, 26 June 2009
Social media ROI: Dell's $3m on Twitter and 4 better examples,
Marshall Kirkpatrick, ReadWriteWebm 12 June 2009
Social networking media ROI calculator, Dragonsearch, June
2009
Social media planning and evaluation for NGOs, Nancy White,
Full Circle, 7 June 2009
Social media marketing metrics: The official IAB definitions and
guidelines, Robin Good, 29 May 2009
Measuring Networked (or Social) Learning, Daretoshare 9
April 2009
Social Media Metrics, Rachel Hoppe, The Social Organisation,
1 April 2009
Social Media ROI - a calculator for not-for profit campaigns,
FreshNetworks, 25 March 2009
Social Media ROI: measuring the unmeasurable?, FreshNetworks,
22 March 2009
2008
2007
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